HTTPS is a confirmed ranking signal. In Google’s own words: We’re starting to use HTTPS as a ranking signal […] we’d like to encourage all website owners to switch from HTTP to HTTPS to keep everyone safe on the web.. Google This means: If you don’t have SSL, you need it If you do have SSL, you need …

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Site Speed Audit

You already know that a one second delay in website speed decreases conversions by 7%? But what does that actually mean? According to Google, if I increased my website speed by 1x second…  …I would make an extra $28,464 per year! But why does that happen? Because: Google has CONFIRMED it’s ranking factor 40% of users will abandon a website that …

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Making Users Happy First

Today we’re going to start fixing your site’s problems. First up: Your user experience. We need to fix bad first impressions as soon as possible. Why? Because happy users equal higher rankings. The quicker and easier your site is to use, the happier your users (and Google) are going to be. Step #1: Pass The Google Mobile-Friendly …

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