Finding Your Focus

Cast your mind back to our primary topic selections in week 1. You used your topic research sheet to select relevant topics to your business. It should look something like this one: (Click here if you’re drawing a blank.) In the next few lessons we are going to choose just 1 of these core topics to focus on. This …

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Optimising For Search

The last step we need to take is to OPTIMIZE your content for search. Don’t worry… This won’t take long. It just boils down to a simple 2x step process, using some tools you’re already familiar with. Use RankMath or Yoast SEO I said it in earlier modules and I’ll say it again now… You MUST use either RankMath …

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Table Of Contents

Table of contents might be three of the most boring words on the planet. But… Adding a table of contents like this: Can give you a significant SEO and human advantage! Why You Need A Table Of Contents Since adding them across my network, I’ve seen a big increase in: Search engine traffic Click through rates Dwell …

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Creating Custom Graphics

Written content is part of the battle… But not all of it. Custom graphics can help enhance your content and increase traffic. Here I’ll show you why you need them and how to make them. Why Create Custom Graphics? In past modules, I’ve shown you the impact images can have on your content using: Screenshots …

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Writing Yourself vs Outsourcing

Content creation is a bottleneck for most businesses. You need content for your website to generate income. But, you don’t always have time to create it yourself and you don’t want to sacrifice on quality. This can be made worse by: Not knowing how to hire a writer Not having the funds to do so So, what’re …

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How To Manage Content Creation

The content creation process can be tricky!  It’s normal for people to struggle or feel overwhelmed by it. But this is easily avoidable. How? By creating a workflow to: Visualize the process Keep you organized Assign time-bound tasks I’m going to show you how to do this using Trello. How To Manage Content Creation Trello is a simple …

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Creating A Content Specification

Your writing guidelines are HOW you’ll write your post. Your content specification is WHAT you’ll write in your post. You can use them to either: Guide your writing Give exact instructions to a hired writer I’ve written a lot of blog posts in my time. I’ve also worked with a lot of writers. And, one lesson I’ve learned is: Content specifications are essential. …

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Creating Your Writing Guidelines

Writing guidelines make content creation 10x easier. Every successful site has them. Why? Because they make it easy to: Produce high-quality content Outsource to other writers Utilize ghost writers Your writing guidelines are a fail-safe decision-making reference. You use them to benchmark every piece of content before you publish it. Let’s start making yours. Figure Out Who You’re …

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