9x Surefire Content Frameworks

In the last lesson, we generated a list of target keywords and categorised them. Now we are going to look at the type of content you can use to bring them to life. There are 9 content frameworks I like to use depending on the topic or keyword. (More on that in a second.) They are: List post …

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Scanning Your Site For Issues

Today is the final day of your spot check audit. We’ve used manual review and the power of observation to find and document problems across our site. Now: We’re going to perform one last audit. This will scan your entire site for any remaining issues and complete our action plan to get your site SEO ready. AGAIN: Do not …

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HTTPS

HTTPS is a confirmed ranking signal. In Google’s own words: We’re starting to use HTTPS as a ranking signal […] we’d like to encourage all website owners to switch from HTTP to HTTPS to keep everyone safe on the web.. Google This means: If you don’t have SSL, you need it If you do have SSL, you need …

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Site Speed Audit

You already know that a one second delay in website speed decreases conversions by 7%? But what does that actually mean? According to Google, if I increased my website speed by 1x second…  …I would make an extra $28,464 per year! But why does that happen? Because: Google has CONFIRMED it’s ranking factor 40% of users will abandon a website that …

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Professional Rich Snippet Audit

If you want to get Google on your side… Rich snippets are a good place to start. They can: Attract more attention to your page Increase your click-through rate (CTR) Drive more traffic Rich snippets are best understood visually, so let me show you what what I mean. Here’s a “standard” snippet for the term Ahrefs …

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Making Users Happy First

Today we’re going to start fixing your site’s problems. First up: Your user experience. We need to fix bad first impressions as soon as possible. Why? Because happy users equal higher rankings. The quicker and easier your site is to use, the happier your users (and Google) are going to be. Step #1: Pass The Google Mobile-Friendly …

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