This has been a pretty busy week to say the least! And at this stage you should have started to build your castle on a solid foundation of rock- You setup Google Analytics for SEO success You unlocked the benefits of Google Search Console You got setup with Bing You are monitoring uptime with UptimeRobot …
There’s a story about foolish builders.
There are two builders working on two castles.
The first built his castle on a foundation of sand, the second built his on the rock.
Everything was fine in the summer when the weather was good.
But when the storms came…
The sand washed away and the castle fell down.
But the castle on the rock?
It was unshaken because it was built on a solid foundation.
The same lesson applies to your website.
To build an unshakeable website you need to have a solid foundation of on page SEO.
In this module, we’ll look at how you can build these foundations and set your website up for long-term SEO success.
There’s More To SEO Than Links..
People are obsessed with link building but it’s only 1x part of a complete SEO strategy.
We were recently able to grow a website from 2,732 monthly visitors to 38,420 with just 76 links in an ultra competitive niche.
By focusing on building a solid website foundation.
On page SEO is the most overlooked element, yet it’s essential to good rankings.
Good on page SEO means your website is:
- Crawler-friendly: so search engines can find what they’re looking for
- User-friendly: so users can find what they’re looking for
That also helps search engines to determine the quality of your page.
If your website is:
- Hard to navigate
- Full of “thin” content
You’re going to end up in the low-quality bracket and rank poorly regardless of backlinks.
But if your website is:
- Easy to navigate
- Full of in-depth content
You’re giving yourself the best opportunity to rank well.
Having this foundation is critical to your website’s success.
(This is the rock to build your castle on.)
And before you move forward with any other strategies in this course, you need to spend the time getting a solid foundation in place.
The (Free) Tools Of Success
To successfully build (and maintain) your foundation you need to know:
- What traffic is doing
- How Google views your site
- If there are any crawl errors
- Keyword rank changes
All of this can be done with free, easy-to-use tools.
So this week I’ll show you how to set up:
- Google Analytics
- Google Search Console
- UpTime Robot
- Rank Tracking
Meaning you have no excuse not to do things the right way.
So pay attention.
Do Not Skip These Steps!
As an agency owner I see hundreds of sites each month.
It amazes me how many of them don’t have the basics right but are hell bent on building more links to rank for difficult keywords.
SEO doesn’t work like that.
You need to take a calm, intelligent approach.
Build a solid foundation and you won’t spend the rest of your life putting out (needless) SEO fires and reacting to algorithm changes.
Below are the on page SEO ranking factors you need to pay the closest attention to. All of these factors either: Directly influence your page Impact a factor that does affect your page I’ve left out anything you could consider not actionable, or outside of your control. I’m also going to share the five most important …
On-page SEO is one of the most overlooked (but vitally important) parts of an effective SEO strategy. It forms the foundation of good SEO and can make or break your website’s performance. Without it, all of the other tactics you implement are a waste of time. And, here’s the kicker…On page SEO is… Free to do …
One of the quickest and easiest ways to take care of a lot of the basics of on page SEO is with a plugin. For years, I relied on Yoast Premium to do that but recently I ditched the expense in favour of the free Rank Math plugin. In comparison to Yoast, it’s: Faster Easier More intuitive …
“Listening” to the web is an important skill. By setting up brand-focused alerts you can find lots of opportunities for: Link building Networking Guest posts Improved security Without needing to do any research at all.In fact, we’ll be using these alerts in our link building strategy later because they provide an endless stream of link building prospects. …
Website uptime is an often overlooked SEO factor and it’s amazing how many people aren’t actively monitoring it. Which is weird because when someone clicks a search results… You want your website to be online! And although you may think websites are available 100% of the time, that’s generally not the case but you don’t know what …
Fun fact: 8% of searches happen on Bing. That’s 874,000,000 every day. A number that has consistently grown over the last decade: Better still… The traffic from Bing is often higher quality than Google’s. Take a look at my data to see for yourself: Let’s make sure you’re ready to get traffic from this sleeping giant… How To Setup Bing …
Google Search Console is an excellent tool to: Check your website’s “health” Track performance Its simple dashboard can give you awesome insights: And help ensure your website’s foundation is solid. How To Setup Google Search Console Head to the Google Search Console website and sign in with your Google account: Inside you will be asked to “add a property” that …
Google Analytics is a free website analysis tool. It enables you to see: Website traffic Actions taken by your users To give you a deep insight into whether your content is helping you to achieve your goals: The information can help you make major changes to your site, and increase bottom-line elements like conversion rates. 9x Things You Can …