All ranking factors are created to achieve one thing: A better user experience. Google wants its users to land on sites that are: Functional Easy to use Informational If your site can’t offer that, then… Don’t let the door hit you on the way out. Today, we’re going to audit your site’s user experience to …
This week we’re looking a much closer look at on page SEO for reasons we discussed earlier.
We’re going to go through and discover all of the current SEO problems on your site.
- Take a handful of URLs
- Test them for issues
Before performing a full SEO audit on your site.
Believe me when I say:
Nearly every website has issues.
So don’t worry about whatever state your website is in right now.
To prove this to you, I’m going to perform all of these tests on my award-winning SEO blog
It’s been over a year since my last audit.
That means there are definitely some nasty issues lurking beneath the surface I need to fix.
So, let’s get to it…
4x Common On Page SEO Problems
There are 4x on page SEO problems most sites suffer from:
- Slowness: pages don’t load quickly
- Not responsive: doesn’t work on mobile devices
- Missing factors: key SEO factors don’t appear
- Duplicate content: pages show up multiple times
So we’re going to focus on finding all of these problems to see where we stand before doing anything else.
Pick Your Pages: The 5x URLs You’re Going To Test
You’ll need 5x page URLs to perform this week’s “spot check” tests.
These 3x pages are compulsory:
- Your home page
- Your category page
- Your “heaviest page” with the most images or content
If you’re not sure which page is your “heaviest” you can use a tool like GTMetrix to find out.
(My “heaviest page” is this blog post at 11.8mb.)
Once you have these URLs you can choose any 2x:
- Blog posts (preferably review-focused)
- Product pages
- Other content-heavy pages
You’ll then need to make a copy of this Google Sheet…
…and add your URLs to the first tab, “URLs to Spot Check”:
Now we’re ready to run through some tests this week…
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