week 4

Welcome to week four!

Last week you put your site under the microscope to find all of the problems.

This week…
 We’re going to solve them.
You’re going to systematically go through and fix the issues you found.

Meaning this time next week you’ll have a solid foundation for SEO success. Your castle will be built firmly on rock ready to grow and expand.

Before starting this week’s module you’ll need to make sure you have completed your copy of the spot check spreadsheet.

If not, go back and run the tests you need and return when you’re done.


The next few days can get a little technical, but don’t worry.

I’ll show you the:

  • Plugins
  • Tools
  • Resources

You need to get the job done as quickly and easily as possible.

Let’s get started!


HTTPS is a confirmed ranking signal. In Google’s own words: We’re starting to use HTTPS as a ranking signal […] we’d like to encourage all website owners to switch from HTTP to HTTPS to keep everyone safe on the web.. Google This means: If you don’t have SSL, you need it If you do have SSL, you need …

HTTPS Read More »

Site Speed Audit

You already know that a one second delay in website speed decreases conversions by 7%? But what does that actually mean? According to Google, if I increased my website speed by 1x second…  …I would make an extra $28,464 per year! But why does that happen? Because: Google has CONFIRMED it’s ranking factor 40% of users will abandon a website that …

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Professional Rich Snippet Audit

If you want to get Google on your side… Rich snippets are a good place to start. They can: Attract more attention to your page Increase your click-through rate (CTR) Drive more traffic Rich snippets are best understood visually, so let me show you what what I mean. Here’s a “standard” snippet for the term Ahrefs …

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Making Users Happy First

Today we’re going to start fixing your site’s problems. First up: Your user experience. We need to fix bad first impressions as soon as possible. Why? Because happy users equal higher rankings. The quicker and easier your site is to use, the happier your users (and Google) are going to be. Step #1: Pass The Google Mobile-Friendly …

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